Passionately human-centered product design leadership with
As VP of Design at SetSail, I collaborate with teammates across all divisions to support the continual evolution of our product toward our shared vision of radical customer-centricity. This is our North Star. My job is to remain continually oriented to true north and to support our cross-functional teams in building toward this shared goal.
I love designing products that people love.
Whether serving industry-leading global enterprises, lean startups, or businesses that are somewhere in-between, I delight both in the design process and the product wins that our teams create.
To make products loveable by design, I work with customers, fellow designers, developers, and product managers to focus three superpowers on the process:
❤️ Human-centered design
When customers report that they're delighted by our products, I know we're off to a good start. But it's just a start, because people now rightfully expect that their products will continue to improve over time. In this era of continuous improvement – when frequent and unpredictable tech breakthroughs sprout new capabilities that disrupt business-as-usual – what product team can afford a one-and-done strategy?
Extensive experience in the interrelated fields of design, communication, and the arts has taught me how to maintain an attitude of constant learning and improvement. For me, this touches every stage of the product design process, from research to ideation, prototyping, testing, implementation, and through iterative loops.
Would you like to see how the work I've done so far looks neatly organized on a single page?