My initial design experiments involved sans-serif shapes that played with the mirror-image nature of the word "bud," and rendered the ".com" much smaller. The early concepts felt modern & minimal, but also rather cold, and therefore not in sync with our target users. 

Once the wordmark was dialed, the brandmark flowed naturally from it. Given the fact that bud.com is in the delivery business, which is dependent on maps, it felt natural to design the brandmark around the shape of a map pin.  

Given that we were running a fast-paced startup, we weren't able to devote as much time to test these designs as I would have liked, but guerilla testing produced unanimously positive results, so we rolled out our new identity to the world. 

"Shalom joined our team at a very early stage. As Design Director, he immediately put on many hats: redoing our logo, managing contractors for art production, engineering a redesign of our e-commerce web site, and developing a social media presence - executing on each skillfully without many resources. He drew upon his deep experience in human-centered design to hold a torch aloft for our customers. It was a busy, hectic time in a chaotic, emerging industry, and Shalom’s positive attitude kept us aloft through difficult months. He fearlessly dove into learning and connecting with people inside and outside of the company. His documentation was impeccable, and his use of our internal tools vigorous. We will miss Shalom's infectious good cheer and rigorous approach to our design challenges."

- J. H., CTO